Webinar: do you know what your buyers really want?

Discover the trends driving B2B buyer behaviour and get ahead of the competition for 2025 by attending our first webinar of the year.

We’re gearing up to launch the second annual Definitive Guide to B2B Buyer Demands report, and to get the ball rolling we’ll be hosting an insightful and interactive webinar that unpacks some of the key findings from the research.

Join Hokodo, the B2B eCommerce Association, Greenwood Consulting and SparkLayer for an in-depth discussion about how your business can rise to the expectations of B2B buyers in 2025.

Save your spot for the webinar now.
Date: 25 February 2025
Time: 15:00 GMT / 16:00 CET

Introducing: your speakers

Move over, Glastonbury. This is the lineup you’ve been waiting for.

Louis Carbonnier

Co-founder & CEO
Hokodo

Louis is the co-founder and CEO of Hokodo where he leads the product strategy of the company’s payment terms solutions.  Hokodo works with wholesalers, online B2B marketplaces and other merchants to make selling to business buyers easier.

Chris Gee

UK Chapter Lead
B2B eCommerce Association

Chris is the UK Chapter Lead at B2B eCommerce Association, the leading professional network and resource for companies and merchants who want to succeed in B2B eCommerce and digital transformation.

Jason Greenwood

Founder & Lead Consultant
Greenwood Consulting

Jason has more than 23 years working in eCommerce, and currently helps mid/large wholesale brands sort out their people, process, tech, ops and data challenges so they can execute on the huge opportunity that is eCommerce.

Alex Weston

Sales Director
SparkLayer

Alex  leads the commercial strategy for SparkLayer, a leading B2B e-commerce solution supporting over 2,000 global brands in growing their wholesale with powerful features such as customer-specific pricing, CSV ordering and AI-powered sales agents.

Here's a taster of what's in store

We’ll be diving deep to explore the key findings of our upcoming B2B buyer demands research.
Omnichannel merchants are in high demand
They want the same experience whether they shop on your e-commerce site, in your physical store or over the phone.
B2B buyers value payment terms
When choosing a supplier, buyers look for flexible trade accounts and favourable payment terms.

Discover the demands of B2B e-commerce buyers before anyone else

Ahead of the webinar, we’ve published a brand new research report uncovering the expectations of B2B buyers across Europe.

Download your copy of the research report and learn how to stay one step ahead of the competition in 2025.
Download your copy of the report today!

Ready to power up your B2B
commerce offering with genuine customer insights?

Places are extremely limited – save your spot today.

REGISTER NOW