Do you know what B2B e-commerce buyers really want?
We’re beyond excited to share the second instalment of our groundbreaking annual research report, The Definitive Guide to B2B Buyer Demands in 2025.
Based on a survey of 300 procurement professionals, business owners and other buyers across Europe and the UK, we uncover the expectations and requirements of B2B commerce in 2025.
“Original research like this is desperately needed in our industry to help B2B brands formulate their business cases for increased investment in B2B capabilities.” – Jason Greenwood, Greenwood Consulting
What did we learn?
84% of B2B buyers want suppliers to offer several different sales channels
This can include e-commerce websites, B2B marketplaces, telesales reps and physical stores.
97% of B2B buyers want an online experience that is fast, simple and accurate
Omnichannel is important, but e-commerce is the channel to nail above all else.
56% of B2B buyers shop in-store and 23% prefer it to any other channel
In a reversal of pandemic-influenced trends, B2B buyers have rekindled their love for face-to-face sales.
More than a quarter of buyers favour marketplaces
27% of buyers are drawn by the convenience, choice and value-added services of digital marketplaces.
Payment terms are a must-have for B2B buyers
No matter which channel they choose, payment terms are a key consideration for 78% of buyers.
Ready to dive in?
What sales channels do B2B buyers like? How do they choose a supplier? What are their preferred payment terms? It’s time to learn. Grab a cup of coffee and download your copy of the report now.
