Discover the trends driving B2B buyer behaviour and get ahead of the competition for 2025 by looking back at our first webinar of the year.
We recently launched our second annual Definitive Guide to B2B Buyer Demands. To dive deeper into the needs and expectations of B2B buyers, we invited experts from the B2B eCommerce Association, Greenwood Consulting and SparkLayer to a webinar hosted by Hokodo's Sania Kudaibergen. Watch now for an in-depth discussion about how your business can rise to the expectations of B2B buyers in 2025.
Want to learn more about B2B buyer demands?
In the webinar, we focused on the findings from the 2025 edition of our research report, The Definitive Guide to B2B Buyer Demands.
We surveyed 300 buyers across Europe and the UK to learn about their demands and expectations. What sales channels do they like? How do they choose a supplier? What are their preferred payment terms? Download the report to learn all this and a whole lot more.
