In this episode of The B2B Club we are joined by marketing expert Colin Lewis, who has extensive experience in the world of B2B E-commerce and marketplaces. Join us as he shares his top tips for developing a winning B2B marketing strategy, looking at:
- The seven key stages of a marketing strategy
- The differences between strategy and tactics
- Examples of best practice in the industry
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Speakers:
Colin is a speaker and consultant with over 25 years experience in both B2B and B2C E-commerce and marketplaces. Colin has experience from across the globe, having worked in the UK, Australia, China, Japan and Indonesia for major international brands such as 118-118, Thomas Cook and Bmi-British Midland.
With more than 20 years’ experience in FinTech, Lucy leads global marketing at Hokodo. Previously, Lucy held senior marketing positions at both international technology giants and high-growth scale-up firms, including IBM, Fiserv, SimCorp, Equipos, Wealth Dynamix, Qumram and CUBE, where she was instrumental in growing visibility and creating fully-integrated sales and marketing functions. Her marketing expertise ranges from product and partner marketing through to digital marketing, demand generation and communications.
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