Do you know what B2B e-commerce buyers really want?

We’re beyond excited to share our new research report, ‘The Definitive Guide to B2B E-commerce Buyer Demands in 2024’.

Quote from industry expert Jason Greenwood

We surveyed 500 buyers across Europe and the UK to learn about their demands and requirements of online purchasing in 2024. Download the report to learn how to meet and exceed buyer expectations.

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Get your copy of the report now!

B2B trade isn’t just moving online… it’s already there

E-commerce is the first port of call for the vast majority of B2B buyers – especially those making frequent and repeat purchases. But things aren’t all sunshine and rainbows.

E-commerce is everywhere

Online channels including marketplaces, websites and apps have become the new normal for B2B buyers.

Poor user experience is widespread

Slow, lengthy and complex payment processes pose a significant challenge for B2B buyers.

Payment terms are a must-have for B2B e-commerce buyers

83% of B2B buyers will abandon an e-commerce purchase if no payment terms are offered.

B2B e-commerce buyers have a clear list of priorities

The 3 most important things to consider when choosing a supplier are quality of product or service, delivery speed and availability of payment terms.

Ecommerce is everywhere

Online channels including marketplaces, websites and apps have become the new normal for B2B buyers.

Poor UX is widespread

Slow, lengthy and complex payment processes pose a significant challenge for B2B buyers.

Payment terms are a must-have for B2B e-commerce buyers

83% of B2B buyers will abandon an e-commerce purchase if no payment terms are offered.

B2B buyers have a clear list of priorities

The 3 most important things to consider when choosing a supplier are quality of product or service, delivery speed and availability of payment terms.

Want to hear from the experts?

Rewatch our webinar to uncover all the key findings from the report.

Meet the speakers

Louis Carbonnier, Co-founder of Hokodo

Louis Carbonnier

Co-founder & President
Hokodo

Louis is the co-founder and President of Hokodo where he leads the product strategy of the company’s payment terms solutions.  Hokodo works with wholesalers, online B2B marketplaces and other merchants to make selling to business buyers easier.

Chris Gee, UK Chapter Lead, B2B EA

Chris Gee

UK Chapter Lead
B2B E-commerce Association

Chris is the UK Chapter Lead at B2B eCommerce Association, the leading professional network and resource for companies and merchants who want to succeed in B2B eCommerce and digital transformation.

Aaron Sheehan, Director of Product marketing, oroCommerce

Aaron Sheehan

Product Marketing Director
‍Oro Commerce

Aaron is the Director of Product Marketing at OroCommerce, the leading eCommerce platform for B2B that helps distributors, manufacturers, wholesalers, and large retailers perform online transactions between businesses.

Jason Greenwood

Jason Greenwood

Founder & Lead Consultant
Greenwood Consulting

Jason has more than 23 years working in eCommerce, and currently helps mid/large wholesale brands sort out their people, process, tech, ops and data challenges so they can execute on the huge opportunity that is eCommerce.

But don’t just take our word for it

Here’s how we helped B2B merchants and marketplaces and their customers to accelerate business growth with 30, 60 and 90-day payment terms.
Discover how payment terms help small businesses like Chinley Cheese to thrive
Discover how Ankorstore grew their customer base by 5x with payment terms.

Ready to dive in?

Grab a cup of coffee. Get comfortable. It’s time to learn.