In this episode of The B2B Club, Hokodo's Senior Engineering Manager Tom Evans is joined by B2B E-commerce expert Michael Vax. Over the last 20+ years, Michael has amassed vast knowledge and experience of digital commerce, leading the development of E-commerce platforms at Hybris (SAP), Spryker and Elasticpath. Currently, Michael is running Commerce is Digital which helps businesses to take their E-commerce operations to the next level with a range of in-depth training courses.
One of these courses, Mastering Customer Experience in B2B E-commerce, forms the basis of this month’s episode as we take a holistic view of the B2B customer journey and how it can be optimised to maximise conversion rates and customer satisfaction.
Listen now to discover…
- How to personalise for different buyer personas
- Guidance on how to sell complex products online
- How to introduce merchandising and searchandising to upsell and cross-sell products
Listen now on the following platforms:
Special Offer - Get 20% off all Commerce is Digital courses
As a special offer for The B2B Club listeners, Michael is offering a limited time 20% discount on all Commerce is Digital courses. To redeem the offer and take your E-commerce skills to the next level, just enter the discount code HOKODO20 at checkout. Use the discount code now.
Michael's new book has also recently been released: AI-Powered Ecommerce - Elevating Customer Experiences, Optimizing Operations. Get your copy today.
Want to listen to more episodes of The B2B Club? You can find the links to all the episodes below.
- The importance of Customer Success in B2B
- Fraud in B2B payments: the scary truths
- Building a winning B2B E-commerce marketing strategy
- The fundamentals of building a B2B E-commerce website
- How B2B marketplaces can use content to drive sales and build brand
