Episode 10: Insider Insights and Winning Strategies for Your B2B Marketplace

In the latest episode of The B2B Club, we are joined by the founders and co-founders of some of Europe’s most dynamic B2B marketplaces. Listen to discover the strategies that some of Europe's top marketplaces have employed to reach the top – and the mistakes they’ve learned from along the way.

Join us for this podcast episode as the panellists discuss:

• How to deal with platform bypass and disintermediation
• How to attract more buyers and sellers to your B2B marketplace
• Setting up payment flows on your B2B marketplace

Plus all the latest findings from our survey of hundreds of European B2B marketplaces.

The recording is from a webinar that was hosted in June 2024, and features the following star-studded panel:

Speakers:

• Louis Carbonnier, Co-Founder & President, Hokodo
• Ilias Sousis, CEO & Co-founcder, Wikifarmer
• Karolina Ling-Vannerus, Founder & CEO, Circulate
• Ciro Di Lanno, Co-founder, Mirta
• Martin-Pierre Gaultier, CCO & CMO, Lemonway

Listen now on the following platforms:

• Spotify
• Apple Podcasts
• Amazon Podcast

Want to listen to more episodes of The B2B Club? You can find the links to some of the episodes below.

• The importance of Customer Success in B2B
• Fraud in B2B payments: the scary truths
• Building a winning B2B E-commerce marketing strategy