Just recently we launched a groundbreaking piece of market research exploring the e-commerce expectations of B2B buyers this year. The Definitive Guide to B2B E-commerce Buyer Demands in 2024 is based largely on a comprehensive survey of 500 procurement professionals and business owners across Europe and the UK and gives a holistic overview of the B2B e-commerce landscape.
On the whole, many of the trends and insights we discovered are uniform across the different sectors within B2B, but while sifting through the data, we noticed a few key industries with idiosyncratic buyer demands.
One such industry is automotive, where brands like Vroomly and Karstor are spearheading B2B digital transformation. Get your seatbelt on – we’re going for a joyride through the e-commerce demands of automotive buyers in 2024.
Want to learn more about the e-commerce expectations of B2B buyers? Get your copy of the research report today.
