We recently published The Definitive Guide to B2B E-commerce Buyer Demands in 2024, a groundbreaking piece of research exploring the expectations of B2B customers this year. Based on a comprehensive survey of 500 procurement professionals and business owners across Europe and the UK, the report gives a holistic overview of the B2B e-commerce landscape.
By and large, the trends and insights revealed in the report are uniform across the different sectors within B2B. However, while sifting through the data, we noticed a few key industries with idiosyncratic buyer demands that required further exploration.
One such industry is food and beverages, where brands like Pour De Bon, Agorane and FoodoMarket are spearheading B2B digital transformation. Grab your knife and fork – it’s time to tuck into the e-commerce demands of food and beverages buyers in 2024.
Want to learn more about the e-commerce expectations of B2B buyers? Get your copy of the research report today.
